Leicester · Launching [TODO: insert real launch date]
Your offer, all over Leicester. Every day, not just weekends.
Your ad plays on LED screens carried by real food delivery riders already cycling across Leicester — all day, every day. Not one walker, not one weekend, not one fixed route.
Ride for Uber Eats, Deliveroo or Just Eat? Get paid to carry a screen →
The coverage
Not a route. A network.
A single walking advertiser gives you one path, on the days they walk it. AdRide gives you wherever Uber Eats, Deliveroo and Just Eat riders already go — the city centre at lunch, residential streets at dinner, and everywhere orders come from in between. Most of the city, most hours of the day, seven days a week.
- Active rider screens
- [NEEDS FIGURE: number of active rider screens]
- Days
- 7 days a week
- Estimated weekly reach
- [NEEDS FIGURE: estimated weekly reach / impressions across the network]
- Areas covered
- [NEEDS FIGURE: number of distinct areas/postcodes covered]
Why it's different
Nobody has to be hired to carry it.
Riders are already out there
AdRide doesn't hire dedicated walkers or drivers. Independent riders who already spend their working day crossing the city opt in and fit a screen to the bag they already carry.
Coverage that compounds
Every rider who joins adds their own routes and their own hours to the network. Coverage grows without anyone planning a route — it follows where the city is actually ordering food.
Hard to copy
A billboard sits still. A single walker covers one path. A distributed rider network moving through Leicester all week is a different kind of coverage — and a much harder one to replicate.
How it works
Four steps, start to report.
From sending us your ad to getting your numbers back — no agency in the middle.
- 01
Uploaded
You send us your ad — an image, a video, or a simple offer — through one short online form. No agency, no artwork meetings.
- 02
Scheduled
We schedule it onto the AdRide network of rider screens across the city, for the days, hours and tier you have booked.
- 03
Seen
Your ad plays while riders do their normal deliveries — through the city centre, out to the estates, and everywhere in between.
- 04
Reported
At the end of the campaign you get a report: routes covered, verified screen-on time, and QR scan and claim data if you used an offer.
Optional add-on
Add a QR offer and track it all the way to the till
If you want your campaign to do more than build visibility, put a QR code on your ad. Someone scans it on the street, claims your offer on their phone, and redeems it in store — and you see every step of that in your report. It's optional: plenty of advertisers just want to be seen, and that's a perfectly good campaign too.
- 01
Scan — someone scans the QR on a passing rider’s screen
- 02
Claim — they claim your offer on their phone
- 03
Redeem — they use it in store, and it’s logged
Measured
Verified screen-on time, not “the screen exists somewhere”.
Every campaign is reported against what actually happened on the street.
-
Verified screen-on time
Hours the screen was confirmed powered and playing your ad — not hours the bag was signed out.
-
GPS route coverage
Where your ad physically travelled, shown as a heatmap across the city.
-
Time-of-day breakdown
How much of your campaign ran at lunch, afternoon and evening ordering peaks.
-
QR scans, claims, redemptions
If you used the QR add-on: scans on the street, offers claimed, offers redeemed in store.
Campaign report — example layout
Illustration — not real campaign data
Verified screen-on time
—
total hours the screen was confirmed powered and playing
Route coverage
—
distinct areas the ad physically travelled through
Time-of-day split
—
share of plays at lunch, afternoon and evening peaks
QR scans & claims
—
scans, claims and in-store redemptions, if the add-on is used
Coverage heatmap
Play log
- Timestamped plays[NEEDS FIGURE: per-campaign]
- Active rider screens[NEEDS FIGURE: per-campaign]
- Days live[NEEDS FIGURE: per-campaign]
Pricing
Priced per week, across the whole network.
Guaranteed minimum plays, whichever tier you pick. Rates are being finalised ahead of launch.
Starter
Shared rotation across the rider network. The simplest way to get city-wide visibility.
£[NEEDS FIGURE: Starter weekly price] /week
- Shared rotation across active rider screens
- Shorter ad slot
- Guaranteed minimum plays and screen-on hours per week — [NEEDS FIGURE: Starter guaranteed minimum]
- Coverage across all 7 days
- End-of-campaign report: routes, verified screen-on time
Growth
PopularA longer ad and priority in the rotation, so your offer comes round more often.
£[NEEDS FIGURE: Growth weekly price] /week
- Priority rotation across the network
- Longer ad slot
- Higher guaranteed minimum — [NEEDS FIGURE: Growth guaranteed minimum]
- Coverage across all 7 days
- Full report plus time-of-day breakdown
- Optional QR offer + claim tracking
Dominant
Priority at peak ordering times — lunch and evening, when riders are busiest and streets are fullest.
£[NEEDS FIGURE: Dominant weekly price] /week
- Priority at lunch and evening ordering peaks
- Longer ad slot
- Highest guaranteed minimum — [NEEDS FIGURE: Dominant guaranteed minimum]
- Coverage across all 7 days
- Full report, heatmap and time-of-day breakdown
- Optional QR offer + claim tracking
Plays are guaranteed minimums. See all tiers, including exclusive rider hire →
Founding advertisers
20% off, for the first advertisers who back us early.
We're opening the network with a founding advertiser offer: 20% off for the first [NEEDS FIGURE: number of founding advertiser slots] advertisers who commit to an initial campaign of [NEEDS FIGURE: minimum campaign length, e.g. 4 weeks] and agree to give us an honest testimonial at the end of it.
Here's the straight version: you're taking a chance on a network that hasn't run campaigns yet, and the discount reflects that. In exchange we want your real feedback afterwards — good or bad — because that's what we'll publish. If the campaign doesn't work for you, we'd rather know.
Case studies
We don't have results yet. So we're not going to show you any.
Results: coming soon, and only when they’re real
AdRide is a new network. No campaigns have run yet, so there are no case studies, no footfall figures and no testimonials on this site.
When real campaigns have run, we'll publish what actually happened here — real routes, real verified screen-on time, real scan and claim numbers, and what advertisers actually said. We won't invent numbers to fill the gap, and anything marked [NEEDS FIGURE: …] is a number we don't have yet.
Want your offer in front of people deciding where to eat?
Tell us what you're advertising and we'll show you what a week across the network looks like — coverage, guaranteed minimums, and exactly what you get back in the report.